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MKT 120 - Principles of Marketing: Professional/Trade Magazines and Journals

Proquest - Search Articles

What?

A TRADE JOURNAL is a periodical that offers:

  • articles, essays, or research papers
  • content selected by an editorial board  (not peer reviewed)
  • less extensive use of footnotes or endnotes
Why?

What is the benefit of trade journal?

  • to inform or educate members and students of a particular trade or profession
  • to keep professionals apprised of new developments, technology, or innovative in their field
  • to maintain affiliations with professional trade organizations
  • to provide a forum for professionals to communicate with their peers
Who?

Authors:

  • practitioners or educators within the industry

Publishers

  • professional/trade organizations