MKT 120 - Principles of Marketing: Articles and Videos

This database serves as the central resource for researchers at all levels. Covering more than 160 subjects areas, ProQuest Central is the largest aggregated database of periodical content. This award-winning online reference resource features a highly-respected, diversified mix of content including scholarly journals, trade publications, magazines, books, newspapers, reports and videos.

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Business research from journals, trade publications, market research reports, dissertations, and working papers.

This database contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.

Scholarly titles supporting student and faculty research, and general nonfiction on topics such as school & studying, career development, arts & leisure, and practical life skills.

Thousands of high quality videos on business & economics, health & medicine, humanities & social sciences, and science & mathematics, as well as travel and fitness programming, home and how-to videos, indie films, and popular music performances. Includes Oscar, Emmy and Peabody award winning documentaries, interviews, instructional and vocational training videos, historical speeches and newsreels.