What is Psychographics?
Psychographics- are any attributes relating to personality, values, attitudes, interests, or lifestyles of people.
Questions you should answer within your business plan:
Political Preferences
The Pew Research Center is a good source for some of this material. From their site: “We are best known for regular national surveys that measure public attentiveness to major news stories, and for our polling that charts trends in values and fundamental political and social attitudes.”
Find Psychographic Info in Library Research Databases
Library databases are available 24/7 for Alamance Community College students, staff and faculty with an Internet connection.
Databases particularly helpful with psychographic research:
Possible Search Terms
Market segmentation
Marketing
Market*
Consumer behavior
Target markets
Consumer behavior
Purchasing power
Consumer spending
AND/OR
Age groups
Generation X
Generation Y
Generation Z
Generations
AND/OR
Social system*
Psychographic*
Demographic*
Demographic Aspects
Lifestyle*
Culture
*include the "*" in your term; this denotes a wildcard (for example Market* will bring up searches with all of the following words in them: Market, Markets, Marketing--anything that begins with 'market')
Opinion Polling